Free
Core features, up to 3 events.
$0/ month
free forever
- Up to 3 events
- Lead & event management
- Invoicing & Stripe payments
- Contracts, forms & a client portal
- Visual automation builder
- Glo AI assistant
The CRM for Wedding Pros.
Gloam is the all-in-one, AI-powered CRM designed just for businesses like yours.
Made by Wedding Pros. Gloam was built for wedding professionals who care about the details: the client onboarding experience, the flawless contracts, the seamless payment flows. We automate the busywork so you can focus on your creativity and your clients.
Other CRMs manage projects. Gloam runs weddings.
Generic CRMs are built for everyone, so every job becomes a “project” you have to set up by hand. Gloam is built only for wedding pros, so everything is an event that already knows the date, venue, couple and timeline.
New bookingExample
A generic CRM record called Project 1042 with empty custom fields is crossed out and replaced by a Gloam event: Sarah and James, wedding on Saturday October 9 2027 at Magnolia Hall, 140 guests, 8 hours of coverage, second shooter booked.
Events, not projects
Every booking starts as a wedding event with the couple, date, venue, guest count and coverage built in. No blank custom fields to invent.
Wedding day · Oct 9Example
A wedding-day timeline with first look, ceremony, family photos and golden hour portraits. Golden hour is set from the venue sunset at 6:42 PM. When the day runs 15 minutes late, every later time shifts by 15 minutes, and the rain plan is switched on.
A wedding-day timeline that thinks ahead
Golden hour comes from the venue's sunset. Running late? Every later moment shifts for you, and the rain plan is one switch away.
Sarah & James · BookingExample
The couple picks the Signature Collection for $4,800, answers the questionnaire, signs the contract as Sarah Miller and pays a $1,200 retainer, and the event is marked Booked.
From inquiry to booked in one flow
Couples pick a package, fill in the questionnaire, sign the contract and pay the retainer in one place. The event marks itself booked.
Availability · October 2027Example
An October 2027 calendar where Saturdays are peak season. Picking Saturday October 23 shows it is closed with no price. Picking Saturday October 16 raises the quote from $4,800 to $5,520 with a 15% peak season rate.
Pricing that knows peak season
Saturdays in October cost more than Tuesdays in January. Set peak rates and closed dates once, and every quote follows the calendar.
Your whole business, finally in one place
Gloam is built for creative businesses who want to work smarter, not harder: AI that handles the busywork, your whole pipeline in one place, effortless invoicing, and a client experience that looks like you.
01
AI That Works for You
Let Gloam's smart assistant draft emails, send reminders, and answer client questions so you can focus on your craft.
InboxExample
Olivia Bennett emails asking whether October 9, 2027 is still open for her wedding at Magnolia Hall, and Glo AI drafts and sends a reply. Then the owner asks Glo AI how many weddings they have this week. Glo AI lists three weddings, each with a details button, says it updated the calendar with the contract and questionnaire details, and asks which one they want to know more about.
02
All-in-One Toolkit
Manage leads, events, contracts, forms, packages and much more from one beautiful dashboard.
EventsExample
A pipeline of wedding events with Inquiry, Proposal and Booked columns. A new lead, Emma and Noah for June 12, 2027, arrives in Inquiry, moves to Proposal once the proposal is sent, then to Booked once the contract is signed.
03
Effortless Invoicing
Built-in Stripe integration lets you send elegant invoices, offer payment plans, and get paid on time.
Invoice #0142Example
Invoice 0142 for Sarah and James totals $4,800 on a payment plan: a $1,200 retainer and a $3,600 balance due September 9, 2027. The invoice goes from draft to sent, then the retainer is paid through Stripe.
04
Customizable Everything
Your workflow, your way. Personalize your dashboard, client portals, and intake forms with your colors and fonts.
Client portalExample
A client portal for Sarah and James with Timeline, Documents and Payments tabs. Clicking the lavender, teal and olive swatches changes the portal's accent colour and typeface.
How Gloam Works
The whole pipeline lives in one app. From the first inquiry to the wedding day itself. No spreadsheets, no workarounds.
01
Lead Intake
Couples fill out your custom inquiry form. Gloam creates the lead, checks your calendar for their date, and flags hot inquiries the moment they land.
02
Automated Follow-up
Glo AI drafts a personal reply with your packages and availability. Review it, hit send, and Gloam queues the follow-up so no inquiry goes cold.
03
Digital Contracts
Send beautiful, binding contracts and invoices. Clients sign and pay their retainer through Stripe in one step.
04
The Wedding Day
Timelines locked, your second shooter assigned, and every event synced to your calendar. Everything is set for a flawless day.
Who It's For
Gloam is built for every wedding pro or creative business. See how we help your business thrive.
Automations that branch like your business
Build workflows visually and Gloam runs them for every event. Steps branch Yes or No based on the couple's details, so each wedding gets exactly the right next step.
01
Organized the moment they book
The second a contract is signed, Gloam creates the event's Dropbox folder with RAW, Edits and Delivered inside. Second shooter booked? Your team gets the shot list. If not, the welcome packet goes out.
02
Glo AI reviews every reply
A new inquiry comes in through your form. Glo AI drafts the reply and checks the date, package and tone before anything goes out. Date already taken? It sends a kind decline with a referral instead.
03
Your team always knows
When an event is created, Gloam assigns your second shooter, adds the task to confirm the timeline, pings #weddings in Slack through a webhook and logs every step on the event.
04
Wedding week on autopilot
Once the retainer is paid the lead moves to Booked. Fourteen days before the event the final details questionnaire goes out, then Gloam sends the portal or a friendly reminder depending on the answer.
05
You're in full control
Nothing here is a preset. Start from a blank canvas, pick any trigger, add the steps you want and branch Yes or No on any detail. Drag steps to reorder, change anything, any time. Your automations work the way you do.
Brings your business together
Stop juggling apps. Gloam integrates with the tools you already use: Stripe, Gmail, Google Calendar, Dropbox and more.
StripePayments, plans & tips
GmailSend & reply from Gloam
Google CalendarSync events & Meet links
Google DriveEvent folders, made for you
ZapierConnect thousands of apps via webhooks
ChatGPTAsk about your business via MCP
DropboxGallery folders per wedding
Google SheetsLog rows from automations
MailerLiteGrow your newsletter
KitAdd couples to your list
Make.comCustom workflows via webhooks
ClaudeWork with your Gloam data via MCP
Loved by Wedding Pros
Gloam is the secret ingredient for wedding professionals who want to stay organized, impress clients, and grow their business.
“Gloam keeps my wedding business running smoothly. No more juggling a million tools or workarounds!”
Samantha Lee
Wedding Photographer, Lee Weddings
“The AI reminders and invoicing save me hours every week. My clients loved the onboarding process.”
Carlos Rivera
Event Planner, Rivera Events
“I can finally focus on my clients and creativity. Gloam and Glo AI take care of the rest.”
Priya Patel
Wedding Coordinator, Elegant Affairs
“Switching to Gloam was the best decision for my business. I didn't know all I was missing!”
Jordan Smith
Florist, Smith Floral Design
“The client portal is a game changer. I've had clients sign contracts and pay deposits within minutes of getting their link.”
Emily Harrison
Bridal Stylist, Harrison Style
“Webhooks and API access allowed us to connect our DJ scheduling directly to our staging sheets. It's incredibly robust.”
David Chen
Entertainment Director, DJ Chen Beats
Simple pricing for every wedding pro
Start for free and upgrade as your business grows. Gloam's plans are designed for creative professionals who want to save time, impress clients, and get paid faster.
Pro
Most popularUnlimited events, all features.
$25/ month
billed monthly
- All Free features
- Unlimited events
- Webhooks for third-party tools
- Branded gloam.app subdomain
- 1 business profile
- Priority customer support
Studio
API, MCP and your whole team.
$40/ month
billed monthly
- All Pro features
- API access (custom integrations)
- MCP server for AI assistants
- Your own custom domain
- Team members (up to 15)
- Up to 2 businesses included
- Add more businesses ($10/mo)
Prices in USD. Cancel anytime in the app, and your plan runs to the end of the period.
Got Questions?
Read more about Gloam below or contact our friendly team at hello@trygloam.com. A person reads every single message.
Gloam is an all-in-one CRM built for wedding professionals. Leads, events, contracts, invoices, client portals and automations live in one place, with Glo AI helping along the way.
Join the waitlist today
Start for free and upgrade as your business grows. Simplify bookings, contracts, invoicing, and client communication today.